There’s something nostalgic about the golden age of American road trips. The open highway, roadside attractions, and the idea that adventure is just beyond the next bend. And now, nearly 80 years later, the iconic 1948 jingle “See the U.S.A. in Your Chevrolet” is once again popular, prompting many people to think about taking a road trip this year. Written by Leo Corday and Leon Carr, the song became synonymous with Dinah Shore, who sang it from 1952 to the early 1960s to close her television shows.
This time, singer-songwriter Brooke Lee performed a modern interpretation of the classic jingle while sitting on a 2026 Chevrolet Silverado ZR2 on top of Castle Rock (Castleton Tower) in Utah. The new Chevy ad was unveiled during the opening ceremony for the 2026 Winter Olympics, and it also aired during the Super Bowl pregame show in February.
A New Way to See the U.S.A. in a Luxury Motorcoach Rental
The original vision of seeing America was about discovery, connection, and possibility. And while that is still important, today’s travelers are prioritizing an elevated curated experience with plush comfort, state-of-the-art amenities, and the convenience of flexibility and freedom.
When you charter a luxury motorcoach through LiTRV, you and your family or friends will travel to national parks, small towns, coastal retreats or quiet mountain vistas in comfort and style. No more forgetting something important back at the hotel. Much like a luxury hotel suite, a luxury motorcoach features the convenience of an expansive kitchen, comfortable beds, multiple bathrooms, washer and dryer, and even a dishwasher.
Just like a resort room, you can wake up with a hot shower and turn on the air conditioning if the weather is warm or humid outside. There’s also plenty of room for your pets to stretch out and relax and ample room for luggage. All luxury motorcoaches have Smart TVs throughout and WIFI access.
What to Know About Your Private Driver
All of LiTRV’s short- and long-term charters include a private driver. Our professional drivers have decades of experience driving large vehicles throughout the country. They are used to driving long hours, navigating twists and turns on mountain roads, and adjusting to diverse weather conditions.
Because LiTRV provides bespoke services, our private drivers often go “above and beyond” to make each journey a memorable one. For example, they can set up a decorative ground cover next to the luxury motorcoach so you can relax outside by the lake, watch the sunset or enjoy breakfast as the sun rises. They can also set up a firepit for cozy, romantic evenings.
Our LiTRV team can also reserve a premier site at a luxury RV resort that includes a full outside kitchen with integrated audio and video entertainment centers.
The best part about having a private driver is that you and your family and friends don’t need to take turns driving, giving you more quality time together to enjoy your trip. You also have the flexibility to modify your travel plans, even after your journey has begun. And when there’s an overnight stop, we arrange for our driver to stay nearby so you can enjoy your privacy.
Retro Travel Reimagined
More people are seeking to revisit cherished destinations and experiences from their past and create new memories with family or friends in familiar places. This “Retro Travel” or Nostalgia Tourism travel trend continues to be popular. Sometimes called “Road Trippin” or “Travel Tripping,” this yearning to recapture the joy from past vacations reflects a broader desire for comfort and connection in a rapidly changing world.
As you consider retro destinations to visit, think of our LiTRV team as your personal concierge. We’ll work closely with you to customize your itinerary for a smooth, comfortable, luxury travel experience. Here are three vacation ideas:
South Dakota’s Black Hills
If retro travel is about rediscovering classic American experiences, few places deliver quite like the Black Hills of South Dakota. Also known as Pahá Sápa, a Lakota Sioux phrase, the Black Hills are a unique “island” of 1.2 million acres of rugged pine-covered mountains and granite peaks rising dramatically from the surrounding Great Plains. They combine deep Native American spirituality with iconic American history, featuring Mount Rushmore, Custer State Park’s bison herds, deep caves, and legendary Old West towns.
Driving through the Black Hills embodies the classic American road trip, highlighted by the famous Wall Drug Store, known for 5-cent coffee and quirky, old-school charm. Our LiTRV concierge specialist can stop at the popular town of Deadwood, which serves as a living history museum, with its 1870s gold rush atmosphere, historic saloons, and re-enacted gunfights. Or, we can arrange for you to take a nostalgic journey on the 1880 Train, a vintage steam locomotive that travels for 2 ½ hours through the scenic Black Hills.
And with this year being America’s 250th Anniversary, it’s a great time to visit Mount Rushmore to see the majestic figures of George Washington, Thomas Jefferson, Theodore Roosevelt and Abraham Lincoln carved into the fine-grained Harney Peak granite.
Another iconic landmark in the Black Hills is the Crazy Horse Memorial, a massive mountain carving honoring the Lakota leader Crazy Horse. Started in 1948 by sculptor Korczak Ziolkowski, the ongoing project aims to be the world’s largest sculpture, featuring the warrior on horseback, while serving as a center for Native American education, culture, and history. The project is expected to finish around 2037, and once complete, it will be the world’s largest mountain carving at 563 feet high and 641 feet long.
Our LiTRV concierge specialists can check availability at nearby luxury RV resorts such as Heartland RV Resort and Cabins or Rafter J Bar Ranch. These RV resorts provide a comfortable home base with access to scenic drives and major attractions, while maintaining a relaxed, upscale feel. Or, our team can also check availability at nearby luxury resorts, such as Shortgrass Resort, an all-inclusive, elegant, private resort set on 52-acres on the Redwater River. This upscale resort is known for its large, unique, bungalows imported from the Netherlands and customized to include huge glass French doors, designer finishes, full bathrooms, heated floors, a private deck. As a note, this luxury resort has a minimum age of 18 and a no-pets policy. Should you wish to stay there for a few nights, our LiTRV private driver will drop you off and then pick you up when you are ready to continue on your journey.
A Coastal Escape to the Florida Keys
If you are craving warm breezes and waterfront relaxation, Florida’s Gulf Coast delivers.
The Florida Keys are a 125-mile, subtropical island chain in southern Florida, renowned for coral reefs, diving, fishing, and boating, all connected by the scenic Overseas Highway. Our LiTRV concierge specialists can help you explore destinations such as Key Largo, Islamorada, Marathon, the Lower Keys, and Key West.
This route invokes a classic, laid-back American road trip vibe featuring kitschy roadside attractions, fishing shacks, and stunning ocean views over 42 bridges, serving as a timeless escape. The Keys also offer a relaxed, retro atmosphere with local charm. Road-trippers often seek out traditional spots, such as local seafood shacks and quaint shops along the journey, which have been part of the landscape for decades.
Our LiTRV concierge specialist can check availability at nearby luxury RV resorts, such as the Bluewater Key Luxury RV Resort, a tropical paradise offering private, spacious lots with tiki huts, outdoor kitchens, private dock sites, and breathtaking waterfront views. Tucked away in a peaceful enclave, the pet-friendly resort features direct access to crystal-clear waters for swimming, snorkeling, and other fun water sports.
Zion National Park in Southern Utah
For those drawn to dramatic landscapes, the American Southwest offers one of the most iconic road trip backdrops in the country. Visiting the national parks in the region captures the original spirit of road-tripping — wide-open spaces and natural wonder — without giving up comfort.
Tucked into the southwest corner of Utah, Zion National Park is one of the state’s “Mighty Five” national parks and the most popular park, with more than 4 million visitors in 2023. The other four national parks in Utah include Arches, Bryce Canyon, Canyonlands, and Capitol Reef.
The breathtaking park revolves around Zion Canyon—15 miles long and 2,000 to 3,000 feet deep. The park covers 229 square miles of red rock formations, including mountains, towering cliffs, and natural arches. Some of the rock formations are over 200 million years old. The park has also been home to the Ancestral Puebloan, Fremont and Southern Paiute people.
Spend the day hiking The Narrows, a watery trail through spectacular steep canyon walls. Bring a walking stick as much of the hike is through ankle- to waist-high water. Or plan ahead to hike Angels Landing, a strenuous hike with exposed edges and sheer drop-offs of as much as 1,000 feet on each side.
Our LiTRV team can explore availability at nearby luxury RV resorts, such as Zion River Resort RV Park & Campground in Virgin, Utah. With spectacular views, the resort features spacious RV sites with paved patios, a heated swimming pool and spa, a social hall, game room and activity area, a business center with a computer and printer, a gazebo-style community kitchen, charcoal grills, a general store and ice cream parlor and free high-speed internet. There is also a shuttle from the resort to Zion National Park.
It’s a Great Time to See the U.S.A.
We believe the renewed interest in road travel isn’t just a trend…it’s a shift in how people want to experience our beautiful country. Ready to “See the U.S.A.” in a new, more customized, upscale and comfortable way? Our LiTRV team is ready to help you. Give us a call at 800-369-8153, email us info@litrv.com or click on the “Get a Quote” button at the bottom of our home page.
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